In spring 2011, we designed a unique appearance for Adidas on two well-known running events.
The main aim of the sports clothing and apparel manufacturer at Vivicittá “Run for the City” and the K&H Olympic marathon and half-marathon relays was to promote its miCoach product, which provides runners with substantial help at individual training sessions.
The device and the other Adidas products were displayed in an open tent stand, which offered a separate corner for business meetings and the reception of VIP guests.
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